Iceland Music is thrilled to announce its participation in the 2025 South by Southwest (SXSW) which takes place March 7-16 in Austin,Texas. Today the festival announced three outstanding Icelandic artists—lúpína, Elín Hall, and Sunna Margrét— on the line up. 

SXSW, the world’s biggest showcase festival, is globally recognised as a pivotal platform for emerging talent. For Iceland Music, SXSW represents an unparalleled chance to spotlight Iceland’s burgeoning music scene on a world stage.

This year’s Icelandic lineup reflects the country’s diverse and groundbreaking music scene:

• lúpína whose music includes complex layers of synths and soundscapes, exploring the boundaries of pop music and blending different genres seamlessly.
• Elín Hall whose storytelling sets her apart. A local phenomenon which has started to captivate global audiences with her signature dreamy soundscape.
• Sunna Margrét, a boundary-pushing electronic artist that fuses experimental textures with vivid melodies, drawing inspiration from “strange encounters with people".

In addition to the artist showcases, Iceland Music will host a series of events during the festival, creating opportunities for collaboration between Icelandic musicians and global professionals. Stay tuned for updates and further details about Iceland’s presence at the festival.

Listen to Sunna Margrét, Elín Hall and Lúpína on our playlist Iceland Music Pop: